XTag AT Internet categorizes,
records and displays all tags sent to AT-Internet from your Chrome
window, whatever the website raising them. It allows filtering on
tag type and learning tag parameters’ meaning.
XTag AT
Internet builds a basic Data
Query URL for most of captured tags, and provides for each
of them a direct link accessing AT Internet Data Query Designer to immediately see
their results.
XTag AT
Internet can also retrieve Calls To Action (CTA) results
as charts: in-page for websites marked with XTag Manager or
Schneider Electric Tag Manager, or once they
have been captured for all other websites. In both cases, you need
to be granted to see such results, with valid AT Internet
credentials. Such Charts make available their data for copy, with
the Data Query URL used to
retrieve them.
For offline consultation, this guide can be downloaded as XTagATI.pdf.
1.
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Activate the extension by clicking the grayed icon highlighted
below: it will be switched as colored.
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2.
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XTag AT Internet window
appears. Feel free to move and resize it, new size and position are
automatically saved and will be reused the next time you’ll
activate it:
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3.
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The first time it is used, it is recommended to enter User
credentials, to allows retrieving Site & Level 2 names, but
also CTA Charts.
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4.
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Open the webpage you want to check (if it was already open, reload
it). Page tag is captured and XTag AT Internet window is focused:
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AT Internet Dimensions
Term
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Definition
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Page
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Tag
sent when a new page content is displayed to the visitor. It is
identified by its Tag Name, and possibly its
Level2.
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Click
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Tag
sent when there is an interaction between the visitor and the
application, also named CTA (Call to Action). It is
identified by its Click Type, its Tag Name, and possibly its
Level2.
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Click Type
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Built-in classification of
Click:
Navigation (link to another page of same Site), Exit (link to another Site or an
external website), Download (link to a file),
Action (any other kind of
click, like form submission or selection in a list),
Search result
position (click on internal search engine result),
or Clickzone (clicked
areas assessment).
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Site
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Numeric identifier representing website or application
storage.
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Level2
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Optional Site
subdivision. Level2 results can be assessed as if it was an
independent storage. Each page can be assigned to one unique
Level2.
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Tag Name
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Page or Click name, constituted with
0 to 3 chapters plus a leaf name, all separated by
::
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Site custom variable
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Visit property representing a custom
dimension declared in a Site, and sent
with Page tag.
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Page custom
variable
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Tag property representing a custom
dimension declared for a given Page
name, and sent with
Page tag.
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Data Query
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REST API call used to retrieve AT
Internet data (credentials required), usually built with
AT Internet Data
Query Designer, but also
provided by XTag AT
Internet from Charts or captured tags.
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XTag Manager Dimensions
Term
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Definition
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Origin
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A reserved Site Custom Variable containing visitor origin
regarding company network. External when it
is outside, Internal when it
is inside, Dual when this
status has changed during past 30 days. So only
External can be
considered as pure “non company’s employee” visitor.
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Schneider Electric Tag Manager Dimensions
Term
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Definition
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DemandBase
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External service called to populate a
set of Site Custom Variables with
visitor data, based on his IP (Company, Audience, Marketing,
Industry, Revenue, Employee, SIC, Subindustry, Country, SID,
Account status).
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To know more
about Schneider Electric data specificities, please read Web Analytics Definitions.
Scope
User settings
allows to enter your credentials in order to display Site names,
Level 2 names, In-Page CTA Charts or
Captured CTA
Charts. You don’t need credentials for all other features.
It also allows selecting the Charts period.
Usage
Enter your AT
Internet credentials and select the Chart period, then click on
Apply .
If your credentials are not valid AT Internet ones, they will not
be accepted.
Your credentials are encrypted and
stored in Chrome extension Local Storage (not accessible by any
user), then only sent to AT Internet when additional data is
required, and never
elsewhere.
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